Buyout PE
Generation Growth Capital
Generation Growth Capital acquires controlling stakes in established, profitable businesses, from Milwaukee, WI, USA. It states a focus on industrials & manufacturing and consumer & retail.
Stated investment criteria
What Generation Growth Capital says it buys
Read from Generation Growth Capital’s own website in August 2026. This is what the firm says it buys, not what anyone has recorded it buying, and figures are shown in the currency the firm itself used - nothing here is converted. Every line links to the page it was read from.
| Maximum enterprise value it states | $30m1 |
| Revenue it states | $5m to $50m1 |
| Transaction types | Growth, Distressed, Add-on1 |
A stated mandate is a firm’s description of itself and was true of the page on the day it was read; firms widen and narrow what they will look at without updating the site. Generation Growth Capital states that it will take either a controlling or a minority stake. Nothing here is a commitment by Generation Growth Capital to consider any particular business, and nothing on this page is represented as being for sale.
SEC filings
What Generation Growth Capital has raised
From this firm's own Form D filings. A fund files one within fifteen days of its first sale, under penalty of perjury, which makes these the hardest numbers on the page.
| Vehicles filed | 2 |
| Total capital raised | $48m |
| Largest single vehicle | $48m |
| Filing history | 2016 to 2022 |
| Smallest accepted commitment | $150k |
| Filed from | WISCONSIN |
Form D covers US-domiciled vehicles raised from accredited investors. It will not capture a fund raised outside the United States, separately managed accounts, or capital deployed off balance sheet, so treat these as a floor rather than a total.
Regulatory record
How Generation Growth Capital is registered
From this firm's Form ADV, the annual filing every registered and exempt investment adviser makes to the SEC.
| Adviser status | Exempt reporting adviser |
| Regulatory assets under management | Not reported by an ERA |
| Private funds advised | 1 · $49m gross |
| SEC adviser number | CRD 285276 |
An exempt reporting adviser is not required to report regulatory assets under management, so the blank above means the question was not asked rather than that the answer is unknown. Where a figure exists it is the gross asset value of the private funds the firm advises, which is a different and usually larger measure.
Portfolio
Disclosed holdings
Companies Generation Growth Capital lists on its own website. 5 carry a stated investment year.
| Company | Invested | Years held | Recorded transaction |
|---|---|---|---|
| BestMark | 2018 | 8 | — |
| Killer Instinct Crossbows | 2021 | 5 | — |
| BP Metals | 2023 | 3 | — |
| Federal Tool & Engineering | 2023 | 3 | — |
| Rockford Specialties | 2023 | 3 | — |
| Accuratehomecare | — | — | — |
| Atlanticprecision | — | — | — |
| Choice | — | — | — |
| Clinkenbeard | — | — | — |
| Federaltool | — | — | — |
| Harrellscarwashsystems | — | — | — |
| Iltinc | — | — | — |
| Intelligeresolutions | — | — | — |
| Killercrossbows | — | — | — |
| Midwayis | — | — | — |
| Model2machine | — | — | — |
| Print3d4u | — | — | — |
| Qualityal | — | — | — |
| Rswire | — | — | — |
| Selectfoodproductsinc | — | — | — |
Compiled from Generation Growth Capital’s published portfolio page. Where a recorded transaction is shown, that company was the target of a reported deal and has most likely already been realised. Nothing here is represented as being for sale.
Recorded transactions
Buying and selling
Deals in which Generation Growth Capital is named as buyer or seller in the transaction archive. 1 recorded exit, most recently in 2017.
| Company | Side | Counterparty | Year | Consideration |
|---|---|---|---|---|
| Innovative Laser Technologies | Sold | IPG Photonics | 2017 | $40m |
Compiled from a transaction archive of 10,204 recorded deals. Most private transactions are never disclosed, so this is a sample of a firm’s activity rather than a complete record of it.
Valuation context
Transaction values in Industrials & Manufacturing
What companies have actually sold for in industrials & manufacturing, across 1,298 recorded transactions.
The full industrials & manufacturing picture - most active acquirers, recent transactions and every investor in the sector.
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