Growth Equity
Insignia Capital Group
Insignia Capital Group takes minority stakes in growing companies, usually without full control, from United States. It states a focus on consumer & retail and business & professional services.
Stated investment criteria
What Insignia Capital Group says it buys
Read from Insignia Capital Group’s own website in August 2026. This is what the firm says it buys, not what anyone has recorded it buying, and figures are shown in the currency the firm itself used - nothing here is converted. Every line links to the page it was read from.
| Minimum revenue it states | $20m1 |
| Minimum EBITDA it states | $5m1 |
| Transaction types | Carve-out, Management buyout, Platform1 |
| People listed on its team page | 132 |
A stated mandate is a firm’s description of itself and was true of the page on the day it was read; firms widen and narrow what they will look at without updating the site. Insignia Capital Group states that it will take either a controlling or a minority stake. The team figure counts the people the firm shows on one team page, so it is a floor rather than a headcount: firms that split their team across tabs or load it in pages will read low. Nothing here is a commitment by Insignia Capital Group to consider any particular business, and nothing on this page is represented as being for sale.
SEC filings
What Insignia Capital Group has raised
From this firm's own Form D filings. A fund files one within fifteen days of its first sale, under penalty of perjury, which makes these the hardest numbers on the page.
| Vehicles filed | 6 |
| Total capital raised | $835m |
| Largest single vehicle | $269m |
| Filing history | 2013 to 2025 |
| Smallest accepted commitment | None stated |
| Filed from | CALIFORNIA |
Form D covers US-domiciled vehicles raised from accredited investors. It will not capture a fund raised outside the United States, separately managed accounts, or capital deployed off balance sheet, so treat these as a floor rather than a total.
Regulatory record
How Insignia Capital Group is registered
From this firm's Form ADV, the annual filing every registered and exempt investment adviser makes to the SEC.
| Adviser status | SEC registered |
| Regulatory assets under management | $1.3bn |
| Employees | 16 |
| Private funds advised | 6 · $1.3bn gross |
| SEC adviser number | CRD 169772 |
Portfolio
Disclosed holdings
Companies Insignia Capital Group lists on its own website. 12 carry a stated investment year.
| Company | Invested | Years held | Recorded transaction |
|---|---|---|---|
| Tillamook Country Smoker | 2017 | 9 | — |
| WillowTree | 2018 | 8 | — |
| MediaAlpha | 2019 | 7 | — |
| Netrush | 2019 | 7 | — |
| Market Performance Group | 2021 | 5 | — |
| New Engen | 2021 | 5 | — |
| Fueled | 2022 | 4 | — |
| Chocolate Works | 2023 | 3 | — |
| Dualboot Partners | 2023 | 3 | — |
| Oxford Road | 2024 | 2 | — |
| Tidal Financial Group | 2025 | 1 | — |
| Trooh Media | 2025 | 1 | — |
| Centurysnacks | — | — | — |
| Mnghealth | — | — | — |
| Ontheborderchips | — | — | — |
| Tcsjerky | — | — | — |
| Trooh | — | — | — |
| Willowtreeapps | — | — | — |
Compiled from Insignia Capital Group’s published portfolio page. Where a recorded transaction is shown, that company was the target of a reported deal and has most likely already been realised. Nothing here is represented as being for sale.
Recorded transactions
Buying and selling
Deals in which Insignia Capital Group is named as buyer or seller in the transaction archive. 1 recorded exit, most recently in 2020. 1 recorded acquisition.
| Company | Side | Counterparty | Year | Consideration |
|---|---|---|---|---|
| V One | Bought | Veritone | 2024 | $104m |
| Truco Enterprises LP | Sold | Utz Brands | 2020 | $480m |
Compiled from a transaction archive of 10,204 recorded deals. Most private transactions are never disclosed, so this is a sample of a firm’s activity rather than a complete record of it.
Valuation context
Transaction values in Consumer & Retail
What companies have actually sold for in consumer & retail, across 837 recorded transactions.
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