Growth Equity
Level 5 Capital Partners
Level 5 Capital Partners takes minority stakes in growing companies, usually without full control, from Atlanta, GA. It states a focus on consumer & retail.
Stated investment criteria
What Level 5 Capital Partners says it buys
Read from Level 5 Capital Partners’s own website in August 2026. This is what the firm says it buys, not what anyone has recorded it buying, and figures are shown in the currency the firm itself used - nothing here is converted. Every line links to the page it was read from.
A stated mandate is a firm’s description of itself and was true of the page on the day it was read; firms widen and narrow what they will look at without updating the site. The team figure counts the people the firm shows on one team page, so it is a floor rather than a headcount: firms that split their team across tabs or load it in pages will read low. Nothing here is a commitment by Level 5 Capital Partners to consider any particular business, and nothing on this page is represented as being for sale.
SEC filings
What Level 5 Capital Partners has raised
From this firm's own Form D filings. A fund files one within fifteen days of its first sale, under penalty of perjury, which makes these the hardest numbers on the page.
| Vehicles filed | 2 |
| Total capital raised | $209m |
| Largest single vehicle | $107m |
| Filing history | 2019 to 2021 |
| Smallest accepted commitment | $50k |
| Filed from | GEORGIA |
Form D covers US-domiciled vehicles raised from accredited investors. It will not capture a fund raised outside the United States, separately managed accounts, or capital deployed off balance sheet, so treat these as a floor rather than a total.
Regulatory record
How Level 5 Capital Partners is registered
From this firm's Form ADV, the annual filing every registered and exempt investment adviser makes to the SEC.
| Adviser status | SEC registered |
| Regulatory assets under management | $327m |
| Employees | 11 |
| Private funds advised | 25 · $327m gross |
| SEC adviser number | CRD 304140 |
Portfolio
Disclosed holdings
Companies Level 5 Capital Partners lists on its own website. 7 carry a stated investment year. 1 has a recorded transaction against it in the deal archive.
| Company | Invested | Years held | Recorded transaction |
|---|---|---|---|
| Big Blue Swim School | 2017 | 9 | — |
| Orangetheory Fitness | 2019 | 7 | — |
| Restore Hyper Wellness | 2020 | 6 | — |
| Heyday | 2021 | 5 | $46m 2022 |
| 2ULaundry | 2022 | 4 | — |
| GoDog | 2022 | 4 | — |
| KidStrong | 2022 | 4 | — |
| Godoghq | — | — | — |
| Heydayskincare | — | — | — |
| Orangetheory | — | — | — |
| Restore | — | — | — |
Compiled from Level 5 Capital Partners’s published portfolio page. Where a recorded transaction is shown, that company was the target of a reported deal and has most likely already been realised. Nothing here is represented as being for sale.
Valuation context
Transaction values in Consumer & Retail
What companies have actually sold for in consumer & retail, across 837 recorded transactions.
The full consumer & retail picture - most active acquirers, recent transactions and every investor in the sector.
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Comparable investors
Similar mandates
Other growth equity investors active in consumer & retail.