Growth Equity
Sonoma Brands Capital
Sonoma Brands Capital takes minority stakes in growing companies, usually without full control, from Sonoma, CA. It states a focus on consumer & retail, food & beverage and healthcare & life sciences.
Stated investment criteria
What Sonoma Brands Capital says it buys
Read from Sonoma Brands Capital’s own website in August 2026. This is what the firm says it buys, not what anyone has recorded it buying, and figures are shown in the currency the firm itself used - nothing here is converted. Every line links to the page it was read from.
| Transaction types | Growth1 |
A stated mandate is a firm’s description of itself and was true of the page on the day it was read; firms widen and narrow what they will look at without updating the site. Sonoma Brands Capital states that it will take either a controlling or a minority stake. Nothing here is a commitment by Sonoma Brands Capital to consider any particular business, and nothing on this page is represented as being for sale.
SEC filings
What Sonoma Brands Capital has raised
From this firm's own Form D filings. A fund files one within fifteen days of its first sale, under penalty of perjury, which makes these the hardest numbers on the page.
| Vehicles filed | 2 |
| Total capital raised | $74m |
| Largest single vehicle | $74m |
| Filing history | 2022 |
| Smallest accepted commitment | None stated |
| Filed from | CALIFORNIA |
Form D covers US-domiciled vehicles raised from accredited investors. It will not capture a fund raised outside the United States, separately managed accounts, or capital deployed off balance sheet, so treat these as a floor rather than a total.
Regulatory record
How Sonoma Brands Capital is registered
From this firm's Form ADV, the annual filing every registered and exempt investment adviser makes to the SEC.
| Adviser status | SEC registered |
| Regulatory assets under management | $382m |
| Employees | 6 |
| Private funds advised | 8 · $332m gross |
| SEC adviser number | CRD 296285 |
Portfolio
Disclosed holdings
Companies Sonoma Brands Capital lists on its own website. No investment years are published.
| Company | Invested | Years held | Recorded transaction |
|---|---|---|---|
| Avaline | — | — | — |
| Bachan's | — | — | — |
| Beekeeper's Naturals | — | — | — |
| Discovered Brands | — | — | — |
| HUM Nutrition | — | — | — |
| KRAVE Chef's Cut | — | — | — |
| MERIT | — | — | — |
| Manual | — | — | — |
| Milk Bar | — | — | — |
| Mixlab | — | — | — |
| Oats Overnight | — | — | — |
| Peckish | — | — | — |
| Remedy Science | — | — | — |
| Touchland | — | — | — |
| True Botanicals | — | — | — |
| Vacation | — | — | — |
| Versed | — | — | — |
| Voy | — | — | — |
| Yerba Madre | — | — | — |
Compiled from Sonoma Brands Capital’s published portfolio page. Where a recorded transaction is shown, that company was the target of a reported deal and has most likely already been realised. Nothing here is represented as being for sale.
Valuation context
Transaction values in Consumer & Retail
What companies have actually sold for in consumer & retail, across 837 recorded transactions.
The full consumer & retail picture - most active acquirers, recent transactions and every investor in the sector.
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Comparable investors
Similar mandates
Other growth equity investors active in consumer & retail.