Venture Capital
Sugar Capital
Sugar Capital backs early-stage and high-growth companies, typically pre-profit, from San Francisco, United States. It states a focus on consumer & retail and software & internet.
Stated investment criteria
What Sugar Capital says it buys
Read from Sugar Capital’s own website in August 2026. This is what the firm says it buys, not what anyone has recorded it buying, and figures are shown in the currency the firm itself used - nothing here is converted. Every line links to the page it was read from.
| Offices | San Francisco1 |
Source
A stated mandate is a firm’s description of itself and was true of the page on the day it was read; firms widen and narrow what they will look at without updating the site. Nothing here is a commitment by Sugar Capital to consider any particular business, and nothing on this page is represented as being for sale.
Regulatory record
How Sugar Capital is registered
From this firm's Form ADV, the annual filing every registered and exempt investment adviser makes to the SEC.
| Adviser status | Exempt reporting adviser |
| Regulatory assets under management | Not reported by an ERA |
| Private funds advised | 3 · $170m gross |
| SEC adviser number | CRD 311347 |
An exempt reporting adviser is not required to report regulatory assets under management, so the blank above means the question was not asked rather than that the answer is unknown. Where a figure exists it is the gross asset value of the private funds the firm advises, which is a different and usually larger measure.
Portfolio
Disclosed holdings
Companies Sugar Capital lists on its own website. No investment years are published.
| Company | Invested | Years held | Recorded transaction |
|---|---|---|---|
| AirRobe | — | — | — |
| Airsugar | — | — | — |
| Archive | — | — | — |
| Argent | — | — | — |
| Bites | — | — | — |
| BlackWolf | — | — | — |
| Bonsai | — | — | — |
| Bounty | — | — | — |
| Brightland | — | — | — |
| Builder | — | — | — |
| Cake | — | — | — |
| Caraway | — | — | — |
| Circ | — | — | — |
| Circ Bites | — | — | — |
| Disco | — | — | — |
| EcoCart | — | — | — |
| Everlane | — | — | — |
| Exponent | — | — | — |
| FEEL | — | — | — |
| FEEL Peptides | — | — | — |
| Feastables | — | — | — |
| Fluffle | — | — | — |
| Fondue | — | — | — |
| Govalo | — | — | — |
| Grüns | — | — | — |
| Hyper | — | — | — |
| Jolly | — | — | — |
| Jupiter | — | — | — |
| Kinship | — | — | — |
| Leap | — | — | — |
| Livble | — | — | — |
| Lolli | — | — | — |
| Lucky F*ck | — | — | — |
| Luum | — | — | — |
| Magna | — | — | — |
| Motion | — | — | — |
| Nostra | — | — | — |
| Novel | — | — | — |
| Oliveandjune | — | — | — |
| Omsom | — | — | — |
| Orita | — | — | — |
| Peptides | — | — | — |
| Remark | — | — | — |
| Shopping Gives | — | — | — |
| Small Door Vet | — | — | — |
| Snif | — | — | — |
| Split | — | — | — |
| Starface | — | — | — |
| Tech Style Group | — | — | — |
| Tracksmith | — | — | — |
| True Botanicals | — | — | — |
| Tydo | — | — | — |
| Ultra | — | — | — |
| Violet | — | — | — |
| Webeyez | — | — | — |
| chptr | — | — | — |
Compiled from Sugar Capital’s published portfolio page. Where a recorded transaction is shown, that company was the target of a reported deal and has most likely already been realised. Nothing here is represented as being for sale.
Valuation context
Transaction values in Consumer & Retail
What companies have actually sold for in consumer & retail, across 837 recorded transactions.
The full consumer & retail picture - most active acquirers, recent transactions and every investor in the sector.
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Comparable investors
Similar mandates
Other venture capital investors active in consumer & retail.