Venture Capital
SWaN & Legend Venture
SWaN & Legend Venture backs early-stage and high-growth companies, typically pre-profit, from United States. It states a focus on consumer & retail, software & internet, food & beverage and media & communications.
Stated investment criteria
What SWaN & Legend Venture says it buys
Read from SWaN & Legend Venture’s own website in August 2026. This is what the firm says it buys, not what anyone has recorded it buying, and figures are shown in the currency the firm itself used - nothing here is converted. Every line links to the page it was read from.
| People listed on its team page | 141 |
Source
A stated mandate is a firm’s description of itself and was true of the page on the day it was read; firms widen and narrow what they will look at without updating the site. SWaN & Legend Venture states that it takes minority stakes rather than control. The team figure counts the people the firm shows on one team page, so it is a floor rather than a headcount: firms that split their team across tabs or load it in pages will read low. Nothing here is a commitment by SWaN & Legend Venture to consider any particular business, and nothing on this page is represented as being for sale.
Regulatory record
How SWaN & Legend Venture is registered
From this firm's Form ADV, the annual filing every registered and exempt investment adviser makes to the SEC.
| Adviser status | Exempt reporting adviser |
| Regulatory assets under management | Not reported by an ERA |
| Private funds advised | 6 · $93m gross |
| SEC adviser number | CRD 175323 |
An exempt reporting adviser is not required to report regulatory assets under management, so the blank above means the question was not asked rather than that the answer is unknown. Where a figure exists it is the gross asset value of the private funds the firm advises, which is a different and usually larger measure.
Portfolio
Disclosed holdings
Companies SWaN & Legend Venture lists on its own website. No investment years are published.
| Company | Invested | Years held | Recorded transaction |
|---|---|---|---|
| &pizza | — | — | — |
| Airbnb | — | — | — |
| Andpizza | — | — | — |
| Anonymouscontent | — | — | — |
| Caastle | — | — | — |
| Capitalsportsventures | — | — | — |
| Cava | — | — | — |
| Classedu | — | — | — |
| Codigo | — | — | — |
| Customink | — | — | — |
| Duratap | — | — | — |
| Echo360 | — | — | — |
| Evergreentrans | — | — | — |
| FYRFLY | — | — | — |
| Framebridge | — | — | — |
| GLIDR | — | — | — |
| Ideeli | — | — | — |
| Kindsnacks | — | — | — |
| La Lumiere | — | — | — |
| Mindshow | — | — | — |
| MusiCapital LLC | — | — | — |
| Musicapital | — | — | — |
| Myownmed | — | — | — |
| Noodle | — | — | — |
| Onenight | — | — | — |
| Optoro | — | — | — |
| Ordergroove | — | — | — |
| Quadlearning | — | — | — |
| Revsite.com | — | — | — |
| Shinola | — | — | — |
| Showfields | — | — | — |
| SoapBox Soaps | — | — | — |
| SocialRadar | — | — | — |
| Spectrio | — | — | — |
| Squareup | — | — | — |
| Sugar 23 | — | — | — |
| Tango Card | — | — | — |
| Thinkfoodgroup | — | — | — |
| Treater | — | — | — |
| Urbanstems | — | — | — |
| Veritonic | — | — | — |
| Wellspringhighereducation | — | — | — |
| Wthn | — | — | — |
Compiled from SWaN & Legend Venture’s published portfolio page. Where a recorded transaction is shown, that company was the target of a reported deal and has most likely already been realised. Nothing here is represented as being for sale.
Valuation context
Transaction values in Consumer & Retail
What companies have actually sold for in consumer & retail, across 837 recorded transactions.
The full consumer & retail picture - most active acquirers, recent transactions and every investor in the sector.
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Comparable investors
Similar mandates
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