Buyout PE
TSG Consumer Partners
TSG Consumer Partners acquires controlling stakes in established, profitable businesses, from New York, NY. It states a focus on consumer & retail and food & beverage.
Stated investment criteria
What TSG Consumer Partners says it buys
Read from TSG Consumer Partners’s own website in August 2026. This is what the firm says it buys, not what anyone has recorded it buying, and figures are shown in the currency the firm itself used - nothing here is converted. Every line links to the page it was read from.
A stated mandate is a firm’s description of itself and was true of the page on the day it was read; firms widen and narrow what they will look at without updating the site. TSG Consumer Partners states that it will take either a controlling or a minority stake. The team figure counts the people the firm shows on one team page, so it is a floor rather than a headcount: firms that split their team across tabs or load it in pages will read low. Nothing here is a commitment by TSG Consumer Partners to consider any particular business, and nothing on this page is represented as being for sale.
Regulatory record
How TSG Consumer Partners is registered
From this firm's Form ADV, the annual filing every registered and exempt investment adviser makes to the SEC.
| Adviser status | SEC registered |
| Regulatory assets under management | $14bn |
| Employees | 73 |
| Private funds advised | 18 · $14bn gross |
| SEC adviser number | CRD 160826 |
Portfolio
Disclosed holdings
Companies TSG Consumer Partners lists on its own website. 5 carry a stated investment year.
| Company | Invested | Years held | Recorded transaction |
|---|---|---|---|
| DUDE Wipes | 2025 | 1 | — |
| EōS Fitness | 2025 | 1 | — |
| PHLUR | 2025 | 1 | — |
| Pura Vida Miami | 2025 | 1 | — |
| Saltair | 2026 | 0 | — |
| Stumptown Coffee | — | — | — |
Compiled from TSG Consumer Partners’s published portfolio page. Where a recorded transaction is shown, that company was the target of a reported deal and has most likely already been realised. Nothing here is represented as being for sale.
Recorded transactions
Buying and selling
Deals in which TSG Consumer Partners is named as buyer or seller in the transaction archive. 5 recorded exits, most recently in 2022.
| Company | Side | Counterparty | Year | Consideration |
|---|---|---|---|---|
| Sunshine Fitness | Sold | Planet Fitness | 2022 | $800m |
| SweetWater Brewing Co. | Sold | Aphria | 2020 | $300m |
| thinkThin products LLC | Sold | Glanbia | 2015 | $217m |
| DenTek Oral Care | Sold | Prestige Consumer Healthcare | 2015 | $225m |
| Garden Protein International | Sold | Pinnacle Foods | 2014 | $133m |
Compiled from a transaction archive of 10,204 recorded deals. Most private transactions are never disclosed, so this is a sample of a firm’s activity rather than a complete record of it.
Valuation context
Transaction values in Consumer & Retail
What companies have actually sold for in consumer & retail, across 837 recorded transactions.
The full consumer & retail picture - most active acquirers, recent transactions and every investor in the sector.
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